The ganchómetro: Sneakers "aesthetic or conceptual? Tilt Shift
I say "announcement TV Slippers " What is the first thing i believe you remember? Luxury ... No. Design ... bueeeno. Friendship ... Maybe. Sport ... INSURANCE.
Friday, March 4, 2011
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Whenever I have to think about advertising for shoes, I remember those ads typical Adidas or Nike , with the runner, soccer player, basketball or sport it is, that runs and beyond every day. I've never been devoted to these ads, because many seem made with the same pattern and because I'm not the target audience (do not wear sneakers since high school).
however, some graphics in this sector is very different thing. What is the product queen. And this can take many forms . One of them is aesthetic with very nice, for example, a shoe formed by light rays , or paint stains composed:
parts of this type are very well finished and are a visual delicacy for design lovers. The problem is when you find 200 listings of the same style and ultimately say nothing. So I prefer conceptual advertising. The latter, in the case of footwear, you can also use the product as the first reference, but tells a story. Or rather, sends a message through visual metaphors or other advertising resources.
As I do not want to put too semiotics, I leave you with five cases of shoes that carry advertising a message from a most ingenious way. But THING CHANGE TODAY: will you do you will be the ranking of the best. So do your own podium (bronze, silver and gold) and decide What are the three most creative piece?
NewBalance
Text: Run with your heart
Munich
Text: Mixing emotions (mixed emotions)
Reebok
Text: Night Safety trainers (running shoes safe evening)
Puma
With this shoe will win the race (even if you're a turtle)
infiltrated Ad: "Health Insurance Suvaliv
Okay, this is an ad for insurance but I have been amused by the concept: D
Greetings and sorprendi2 great weekend:)
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